Loyal customers are those who repeatedly purchase your products/services, when they become raving fans, they refer others to your business. These customers are especially valuable, because they serve as a form of advertisement. Your most prized customers are those who become so energised about the level of service they receive, they cannot stop telling others about it.
These ‘raving fans’ are a golden asset. They are a tremendous source of new customers. If a business makes a concerted effort to identify loyal customers and earn their highest praises, they will almost certainly become cheerleaders for your business. This is an investment that pays off many times over, and costs much less than traditional forms of marketing.
For a company to rise to this level of appeal, they must make a targeted effort to personalise each transaction and aspect of the customer relationship. For instance, instead of giving out a free item on their birthday, deliver flowers to them.
Your investment in these special services should be calculated based upon the value of the business that raving fans bring to the company. When other potential raving fans witness this kind of VIP treatment, they will similarly become inspired to tell others about the benefits of this preferred customer relationship.
If you would like to turn your customers into raving fans… Book a complimentary strategy review with business coaches Mark Dilks and Gareth Hughes here.
