Are you motivated by Money or Profit? 

Are you motivated by money, consumed thinking of how much you will make? If every decision you make based on: how much money will it make me?

Often, when business owners are motivates solely by money, they only consider short-term money and don’t understand the added value of back-end spending, something that would surely improve if the customer were satisfied, or more so.

Often even with their own employees, they are motivated by short term money. They hate giving raises. They feel every extra pound an employee makes was one less that was going into their pocket.

In contrast, is someone whose motivation is profits: “How much extra money will this idea put to the bottom line?”.

These people are proud of their products and are always thinking about how to make them better. They hire the best people they can find and pay them well. When it comes to planning their business, they talk of profits. Most of those profits are left in the business for future growth and improvements.

What do you think about when the time comes to invest in your business?

If you are motivated by money, you may do very well in making the initial sales but will have a hard time sustaining long-term profits. As time goes on, you may find that it becomes more difficult to keep your business growing

Some people never take the time to look at themselves in the motivational mirror. You can do that now by answering the following questions:
  1. If you knew you could improve your product in a certain way that would never be noticed by your customers, would you spend the money to do so?
  2. When it comes time to give your good employees raises, do you like the way it feels when you give it to them?
  3. Do you pay attention to what’s going on in your customer-service department or is your attitude more along the lines of “What I don’t know, I don’t have to worry about”?
  4. Do you leave more than half of each year’s profits in the business for growth and development?

If you answered these questions honestly, you know the basic nature of your character…